Email Marketing 101 basics
Ignoring the basics of email marketing is a surefire way to sabotage your success. Without mastering the fundamentals, your emails will be ignored, deleted, or worse—marked as spam. Here’s what you must know:
- Essential strategies to build and grow your email list
- The biggest mistakes that kill your open rates
- Key metrics to track and optimize performance
| Topic | Why It Matters |
|---|---|
| Email List Building | Get the right audience, not just numbers |
| Subject Lines | Hook readers instantly or lose them forever |
| Deliverability | Avoid spam folders and wasted efforts |
Scroll through the articles below to master these fundamentals before your emails start costing you business.
